Free advice

Guides & articles.

Straight-talking advice on getting found on Google and AI. No sign-up, no catch — just useful stuff.

Reviews

Why Google reviews are now the key to getting found

How recent, specific reviews quietly decide who Google and AI recommend.

Read article →
AI Search

Why your business is invisible to ChatGPT (and how to fix it)

The simple reasons AI skips you when customers ask — and exactly what to change.

Read article →
Websites

5 things every local business website gets wrong

The common mistakes quietly costing you customers — and the quick fixes.

Read article →
Google

How to set up your Google Business Profile properly

The one free thing that makes the biggest difference to getting found locally — done right.

Read article →
Foundations

Why most businesses waste money on ads (and what to sort first)

Fix the foundation first, then amplify. Here’s the order that actually works.

Read article →
AI Search

How Google AI Overviews are changing local search in 2026

AI Overviews now appear on 48% of searches. Here’s what that means for your business and how to get cited.

Read article →
AI Search

Why ChatGPT only recommends 1.2% of local businesses (and how to be one of them)

The exact reasons AI skips most businesses — and the cross-platform signals that get you cited.

Read article →
Google

Google Business Profile in the AI era: your 2026 checklist

Your GBP now feeds AI Overviews, Gemini, and ChatGPT. Here’s the complete checklist to optimise it.

Read article →

Want your site built for you?

£499, £99 to start — I build it, you approve it, then you pay the balance. £19/month keeps it running.

Get started →